Print and Direct Mail are still forces to be reckoned with.
While the dominance of these two mediums has certainly given way to all things digital, print and direct mail are still forces to be reckoned with. Unlike TV and Radio, Print and Direct Mail don’t interrupt programming, thereby causing an annoyance.
They offer unlimited exposure (example: that Time Magazine from 2011 you were reading at the dentist office). The targets are very specific, whether it’s a men’s health magazine or the obituaries of the local paper. And with direct mail, you can obtain lists that target your potential customer through an endless variety of variable.
Of course, success often depends on the message, and at OnePlace, we take pride in our design work that not only grabs attention, but keeps the reader focused on your core message.